One East Kentucky Builds Virtual Reality Spec Facility to Promote Available Land

PlaceVR Technology Creates an Experience to Attract Investors and Sell the Site

(Paintsville, Kentucky – May 12, 2021) One East Kentucky is proving that Virtual Reality isn’t just for games as they launch a new 360-degree video to market a 15-acre parcel of available land. The video includes a 3D rendering of a building to give investors a vision for how the space can be used and move them towards a decision.

“There are a couple of trains that go by in the video and when you’re watching with VR goggles you really feel like you’re standing between them,” said Chuck Sexton, President and CEO of One East Kentucky. “As the parking lot spreads out under your feet and the 3D building takes shape, you can really get a sense for what it would be like to have your business there.”

Virtual Reality delivers an immersive experience that stimulates intense brain activity. The result is that the message is remembered, and viewers are open to a next step like scheduling a meeting.

“Chuck and his colleagues know that there’s no such thing as business as usual,” said Aaron Brossoit, CEO of Golden Shovel Agency. “By using PlaceVR technology they’re going to be able to stand out, so that they can attract attention and take conversations with site selectors to the next level.”

One East Kentucky is collaborating with Golden Shovel Agency to create a series of six videos and 3D building renderings that will market available land in industrial park sites and existing buildings that are for sale. 

You can view the video at: https://www.oneeastky.com/site-selection/virtual-tours

About One East Kentucky: Established in 2015 as east Kentucky’s Center of Economic Development Excellence, One East Kentucky is a 501(c)3 regional economic development organization responsible for spearheading the growth and diversification of eastern Kentucky’s economic base through recruiting new industry, jobs and investment to the heart of Appalachia. Since 2016, One East Kentucky has announced over 1,000 new jobs and $154.6 million in capital investment. For more information about One East Kentucky, the nine-county region, industrial properties, workforce development, incentives or other economic development resources, visit www.oneeastky.com. Follow One East Kentucky at facebook.com/oneeastky, on Twitter @OneEastKY and LinkedIn.

PlaceVR a division of Golden Shovel Agency, is a Minnesota-based full-service economic development firm specializing in workforce attraction for economic and community development. PlaceVR is a revolutionary new approach to economic development that harnesses emerging 360-degree video and virtual reality technologies to create immersive experiences that drive business and workforce recruitment. Our productions combine a depth of experience in both virtual reality production, marketing, and communications to bring to life an entirely new strategy for attracting businesses, talent, and visitors. Learn more at https://www.placevr.net and https://www.goldenshovelagency.com.