One East Kentucky Uses Virtual Reality to Target Foreign Direct Investment for Eastern Kentucky Business Park

21 Apr 2021


360-Degree Video by PlaceVR Can Be Loaded on VR Goggles and Shipped Anywhere in the World

(Paintsville, Kentucky – April 21, 2021) One East Kentucky is using 360-degree video and Virtual Reality to promote opportunities for Foreign Direct Investment in Eastern Kentucky Business Park. The use of this innovative technology makes it possible for economic developers to attract attention and meet with prospective investors without having to travel.

“We were already considering PlaceVR technology before the COVID-19 pandemic because of its ability to give site tours to investors wherever they are in the world,” said Chuck Sexton, President and CEO of One East Kentucky. “As people start to travel again, it still makes sense to use VR because we can reach more people.”

One East Kentucky can place their video on their website and direct web traffic to it through social media, email, and digital advertising. Viewers can take a look all around, and up and down in the video on any device but it’s VR goggles that will give the most intense experience.

“When someone watches a 360-degree video with VR goggles, it’s like they’re standing in the middle of the scene,” said Aaron Brossoit, CEO of Golden Shovel Agency. “Their brain responds as though they’re really in a new place and that’s what makes the message so memorable.”

One East Kentucky will be able to utilize a Virtual Meetings App developed by Golden Shovel Agency to meet with investors as though they’re in person. Meeting participants can converse with each other while viewing the scenes in the 360-degree video, answering questions and developing relationships leading to closed deals.

One East Kentucky is collaborating with Golden Shovel Agency to create a series of six videos and 3D building renderings that will market available land in industrial park sites and existing buildings that are for sale. 

You can view the video at:

About One East Kentucky: Established in 2015 as east Kentucky’s Center of Economic Development Excellence, One East Kentucky is a 501(c)3 regional economic development organization responsible for spearheading the growth and diversification of eastern Kentucky’s economic base through recruiting new industry, jobs and investment to the heart of Appalachia. Since 2016, One East Kentucky has announced over 1,000 new jobs and $154.6 million in capital investment. For more information about One East Kentucky, the nine-county region, industrial properties, workforce development, incentives or other economic development resources, visit Follow One East Kentucky at, on Twitter @OneEastKY and LinkedIn.

PlaceVR a division of Golden Shovel Agency, is a Minnesota-based full-service economic development firm specializing in workforce attraction for economic and community development. PlaceVR is a revolutionary new approach to economic development that harnesses emerging 360-degree video and virtual reality technologies to create immersive experiences that drive business and workforce recruitment. Our productions combine a depth of experience in both virtual reality production, marketing, and communications to bring to life an entirely new strategy for attracting businesses, talent, and visitors. Learn more at and